Have you ever caught yourself clicking through page after page on a website without even realizing it? That’s the power of SEO Internal Linking Best Practices (along with solid content, of course). When you add internal links, you’re basically giving your visitors a helpful roadmap to more of your content that’s relevant and interesting to […]
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At its core, topical authority SEO is just a fancy way of saying “relevancy.” It’s about how much expertise and credibility your website has on a particular subject. Building a topical authority in SEO is necessary for your website to rank and achieve long term SEO success. Think of it this way: If your website
Keywords shape every move you make in SEO, so identifying keywords for SEO should always come first—before you write a single word of web copy. Whether it’s a landing page, service page, blog post, or even your brand positioning statement (and as a brand strategist, I’d argue that’s a big one), knowing the right keywords