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How to Optimize for Search Intent

You’ve just finished crafting an incredible piece of content—the kind you’re sure Google wants to rank. It’s packed with valuable tips, smart strategies, eye-catching visuals, screenshots, and even multimedia. Lots of people in your industry will definitely want to link to it—or so you think. You hit publish… And then—crickets. Maybe it’s stuck on page

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The Keyword Search Strategy Every Small Business Needs in 2025 (And How to Make It Work for You)

Keywords shape every move you make in SEO, so identifying keywords for SEO should always come first—before you write a single word of web copy.  Whether it’s a landing page, service page, blog post, or even your brand positioning statement (and as a brand strategist, I’d argue that’s a big one), knowing the right keywords

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A Simple Yet Effective Guide to Implementing Organic SEO for Startups 

You’re a small business owner with a new website and barely any traffic. You know organic SEO for startups is the key to ranking higher and generating leads, but once you start, you hit a wall. You’ve tried a few startup seo strategies for business growth, but now you’re unsure how to move forward.  You’re

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